I remember when I used to use Instagram as the platform to edit and host images, which was then shared across multiple other networks with the touch of a button. Photos of my lunch were delivered to fans within seconds.
In fact I remember when it was cool to link Facebook and Twitter accounts( said no one ever). But seriously everyone did it.
LinkedIn to Twitter, tumblr to Twitter, everything ton twitter and vice versa. It’s all too easy. But I’m pleading with you MAKE IT STOP.
Social media networks are mostly in some sort of argument with Facebook or apps owned by Facebook. This is why the images you used to tweet from Instagram don’t show in your Twitter feed, rather an annoying link that few people can be bothered clicking.
If you want your content to work effectively you need to consider how it is going to be consumed and what will give you the best results. If you’re lazy you’re going to hate this but the solution is to create content for each platform. This means for example taking a long post you’ve written on Facebook and cutting it down for Twitter, or using an image to share it on Instagram. This also means tailoring content to your audiences across different platforms as well as the format.
Here are a few do’s and dont’s
- Don’t link your Facebook page to Twitter. Incomplete tweets with a link to FB is a hideous user experiences and you’re creating an extra click you may not need. Seriously how many times can I say this?
- Do customize content for each platform. This means aspect ratio, size and format.
- Do consider who your audiences are on each platform. For example the people who follow you on Facebook may be very different to those who follow you on Twitter. Create content for them.
- Do host video natively on Facebook. What does this mean? Upload it to your page It creates a much better user experience, naturally attracts higher organic reach and doesn’t take users away from your page.
- Do share from Instagram to Facebook. BUT! Please tailor the content to Facebook. This means removing hashtags and tags. They look ugly on Facebook. if you need to tag a brand, do it manually in Facebook. Noob.
- Don’t link LinkedIn to anything. It’s just awful.
- Do announce to the world you’ve written a new wonderful blog post but don’t do it automatically. So often people forget this and half a assed post is shared. Get your post perfect and they create piece of copy that complements the blog post you’ve put effort in to creating.
- Do whatever the hell You want on snapchat. That’s what it’s for. Just don’t take photos of your junk. Deal?
- Do cherish YouTube and don’t link it to anything(ok maybe Twitter if you aren’t aren’t creating a card). Consider it in isolation for hosting and sharing. No one wants to wait through an ad or see weird stuff show up as suggested content afterwards. Even if its a video of a hamster eating a miniature burrito.